Poor Hiding

Failure of dried paint to obscure or "hide" the surface to
which it is applied.
Possible Cause:
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Use of a lower quality paint.
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Use of low quality tools/wrong roller cover.
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Use of an improper combination of tinting base and tinting
color.
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Poor flow and leveling (see poor flow/leveling).
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Use of a paint that is much lighter in color than the
substrate, or that primarily contains low-hiding organic
pigments.
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Application of paint at a higher spread rate than recommended.
Solution:
If the substrate is significantly darker or is a patterned
wallpaper, it should be primed before applying the top coat.
Use a top quality paint for better hiding and flow. Use quality
applicators and use the recommended roller nap, if rolling.
Follow manufacturers' recommendation on spread rate. Use the
correct tinting base for custom-tinted paints. Where a low-hiding
organic colour must be used, apply a primer first.
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