Burnishing

Increase in gloss or sheen of paint film when subjected to
rubbing, scrubbing or having an object brush up against it.
Possible Cause:
-
Use of flat paint in highly trafficked areas where a
higher sheen level would be advisable.
-
Frequent washing and spot cleaning.
-
Objects (furniture, for example) rubbing against the
walls.
-
Use of lower grades of paint with poor stain and
scrub resistance (See poor stain
resistance and poor scrub
resistance).
Solution:
Paint heavy wear areas that require regular cleaning with
a high quality latex paint. In high traffic areas, you should
choose a semi-gloss or gloss paint rather than a flat sheen
level. When cleaning painted surfaces, use a soft cloth or
sponge and non-abrasive cleanser. Then thoroughly rinse.
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